Пожалуйста, кто может помочь первести текст. Если честно, работаю на двух работах, некогда внедряться, да и знаний особо по этому предмету нет. Заранее ОГРОМНОЕ СПАСИБО. Где-то в словах могут быть допущены ошибки, очень плохая ксерокопия. ВЫ уж извините пожалуйста.
Advertising is a message to promote a product, a sevice or an idea. The purpose of most advertising is to sell products or services. Advertising plays a key role in the competition among businesses for the consumers money. In many businesses, the volume of sales depends largely on the amount of advertising done.
Manufacturers advertise to persuade people to buy their products. Large firms also use advertising to create a favourable image of their company. The company can advertise in many ways depending on how much it wishes to spend, and the size and type of the target audience. If the company wants to enter the the market or launch a new products, it often starts an
advertising campaign.
Sush campaigns are usually very successful because people learn about new products or services.
When South African Brewery (SAB) started producing beer Zolotaya bochka in Russian, it invested lots of money not only in production, but in advertising the product. The advertising campaign was aggressive, and as a result this brand of beer is among the most popular ones.
There are different ways of advertising:
newspepers
television
direct mail
radio
magazines
outdoor signs
other ways (Transit advertisements, window displays, point-of-purshase displays, telephone directories and novelties).
Television is the chief medium used by advertisers. In the USA 100 largest advertisers spend on everage 75 per cent of their advertising budgets on television. Food companies spend about 80 per cent on television, and candy, snack, and soft drink companies spend about 85 per cent.
Advertising on TV is often criticised. People dont like it when programmes are interrupted every fifteen minutes. We know that the Duma passed a bill that would forbid running of commercials during television and radio programmes. In Russia TV advertising generates 300S million a year. Of course, advertising revenues are important, but there are internatoinal norms which recommend ad breaks every 45 minutes. These days outdoor advertising is popular in Moscow. Many people think it makes the city more beautiful. It is especially widely used hy car manufacturers clothing and telecommunications companies.
Advertising is a message to promote a product, a sevice or an idea. The purpose of most advertising is to sell products or services. Advertising plays a key role in the competition among businesses for the consumers money. In many businesses, the volume of sales depends largely on the amount of advertising done.
Manufacturers advertise to persuade people to buy their products. Large firms also use advertising to create a favourable image of their company. The company can advertise in many ways depending on how much it wishes to spend, and the size and type of the target audience. If the company wants to enter the the market or launch a new products, it often starts an
advertising campaign.
Sush campaigns are usually very successful because people learn about new products or services.
When South African Brewery (SAB) started producing beer Zolotaya bochka in Russian, it invested lots of money not only in production, but in advertising the product. The advertising campaign was aggressive, and as a result this brand of beer is among the most popular ones.
There are different ways of advertising:
newspepers
television
direct mail
radio
magazines
outdoor signs
other ways (Transit advertisements, window displays, point-of-purshase displays, telephone directories and novelties).
Television is the chief medium used by advertisers. In the USA 100 largest advertisers spend on everage 75 per cent of their advertising budgets on television. Food companies spend about 80 per cent on television, and candy, snack, and soft drink companies spend about 85 per cent.
Advertising on TV is often criticised. People dont like it when programmes are interrupted every fifteen minutes. We know that the Duma passed a bill that would forbid running of commercials during television and radio programmes. In Russia TV advertising generates 300S million a year. Of course, advertising revenues are important, but there are internatoinal norms which recommend ad breaks every 45 minutes. These days outdoor advertising is popular in Moscow. Many people think it makes the city more beautiful. It is especially widely used hy car manufacturers clothing and telecommunications companies.